top of page

Resume

Here’s a look at my professional journey, showcasing my skills, experience, and growth over the years. From marketing projects to customer service and community work, each role has shaped my creativity, strategy, and leadership.

Education

2021-2025

BBA | Major in Marketing
Southern Alberta Institute of Technology (SAIT)

This program is providing me with the essential skills needed for a successful career in marketing. I am learning to create, manage, and strengthen brands effectively, develop comprehensive strategies grounded in thorough research, and identify and capitalize on market opportunities. The curriculum covers a wide range of topics, from mastering marketing research techniques to embracing the latest digital marketing technologies. Navigating global marketing challenges and exploring consumer behavior insights have been integral aspects of my studies. Upon completion, I will be well-prepared for success in the dynamic marketing field and equipped for various roles in organizations, media, or marketing agencies.

Work Experience

PM Marketing

November 2024 – February 2025

Town of High River

May 2022 - August 2024(Summer Job)

Tim Hortons

September 2021- May 2022

Freelance Digital Marketer

🔹 Social Media Management & Content Strategy

  • Managed social media accounts for clients across Instagram, LinkedIn, and TikTok, ensuring a consistent and engaging brand presence.

  • Developed and executed content calendars, aligning posts with brand messaging, seasonal trends, and audience engagement strategies.

  • Researched and implemented platform-specific best practices to optimize reach, engagement, and follower growth.

🔹 Video Production & Editing

  • Planned and executed on-site video shoots, capturing high-quality footage for brand storytelling and promotional campaigns.

  • Edited and produced short-form promotional videos using Final Cut Pro and CapCut, ensuring content was optimized for social media and digital platforms.

  • Applied video editing techniques such as motion graphics, transitions, and audio enhancements to create polished, engaging content.

🔹 Content Creation & Copywriting

  • Designed captions and post descriptions that aligned with each client’s brand voice, increasing audience engagement and conversion rates.

  • Created a mix of educational, promotional, and interactive content to drive engagement and strengthen brand identity.

  • Ensured all content adhered to marketing goals, social media trends, and platform-specific requirements.

🔹 Campaign Execution & Performance Analysis

  • Scheduled and published content using social media management tools (e.g.,Meta Business Suite, Buffer).

  • Monitored engagement metrics, tracking likes, shares, comments, and audience insights to refine content strategies.

  • Adjusted content based on data-driven insights, ensuring continuous growth in follower engagement and brand awareness.

Seasonal Labourer 

  • 2022: Gained hands-on experience in general maintenance, landscaping, and equipment operation.

  • Followed maintenance programs and schedules set by the Town to ensure efficient park upkeep.

  • Adapted to changing work environments and maintained a strong work ethic in physical labor settings.

  • 2023 – 2024 (Senior Role): Led and mentored seasonal team members, ensuring tasks were executed efficiently and safely.

  • Trained new hires on park maintenance best practices, equipment operation, and safety protocols.

  • Operated and maintained a variety of landscaping and park maintenance equipment in all weather conditions.

  • Enforced workplace safety protocols, ensuring compliance with town regulations.

  • Assisted with landscaping, irrigation, and park beautification projects, improving public green spaces.

Team Member

  • Customer Service & Communication: Delivered exceptional service in a fast-paced environment, effectively engaging with a diverse range of customers and resolving concerns with professionalism.

  • Collaboration & Teamwork: Worked closely with team members to maintain efficiency during high-volume periods, ensuring smooth operations and a positive team atmosphere.

  • Adaptability & Problem-Solving: Thrived in a dynamic work environment, quickly adjusting to shifting priorities and handling multiple tasks under pressure.

  • Leadership & Mentorship: Assisted in training and onboarding new employees, providing guidance and support to help them adapt to their roles successfully.

  • Attention to Detail & Efficiency: Maintained accuracy in order processing, cash handling, and transaction management, ensuring seamless customer experiences.

  • Time Management & Multitasking: Managed competing demands during peak hours while maintaining a high standard of service.

Extracurricular Experience

The Content Club I SAITSA Marketing Club

October 2022 - Present

Industry Mentorship

Winter 2023

Student Experiential Record

VP of Marketing

Social Media Team Member (2022):

  • Helped establish the club’s presence on campus and online as it transitioned from MAS (Marketing Association at SAIT) to The Content Club.

  • Supported the club’s digital marketing efforts, creating engaging social media content that aligned with branding and promotional goals.

  • Assisted in content scheduling and campaign execution, ensuring consistency across platforms.

Vice President (2023 – Present):

  • Strategic Marketing Leader
    Led brand-defining storytelling initiatives and innovative recruitment campaigns to grow the club’s presence at SAIT.
    Spearheaded promotional efforts for key events like Industry Nights (2023-2025), increasing student engagement and industry connections.

  • Versatile Content Creator
    Coordinated comprehensive content creation across print and digital platforms, ensuring impactful communication.
    Worked on graphic design projects, enhancing the club’s visual identity through compelling marketing materials.

  • Managed social media strategies, leveraging platforms like Instagram, LinkedIn, and TikTok for maximum engagement.
    Client-Centric Project Coordinator
    Fostered strong internal client relationships, collaborating with other clubs and departments to execute seamless marketing projects. Led cross-functional coordination for promotional campaigns, ensuring alignment with club goals and branding.

  • Adaptable and Creative Professional
    Thrived in a fast-paced, ever-evolving environment, showcasing problem-solving and creative agility. Developed innovative engagement strategies to increase club membership and community participation.

Key Skills:

  • Final Cut Pro · Social Media Communications · Social Media Marketing · Business Planning · Digital Strategy · Web Design · Organization Skills · Customer Relationship Management (CRM) · Digital Marketing · Written Communication · Professional Networking · Event Planning · Social Media Advertising

Student Mentee

  • During my participation in the SAIT Industry Mentorship program, I had the privilege of being mentored by Kajol. Her guidance provided me with invaluable insights, particularly in the area of networking. Kajol's emphasis on asking in-depth questions and viewing networking as a means of building relationships rather than just seeking job opportunities has had a profound impact on my professional approach. These principles have become integral to my networking strategy, which is evident in the successful collaborative projects and achievements highlighted in my portfolio. 

  • Furthermore, Kajol's advice to engage in extracurricular activities for knowledge and skill expansion has further enriched my academic pursuits and professional growth. This portfolio serves as a testament to the transformative impact of Kajol's mentorship on both my academic journey and professional identity.

Skills & Expertise

Positive attitude and behaviour.

Critical thinking and analysis.

Teamwork & Collaboration.

Efficient listening and assessing information.

Effective time management.

Ability to work in a team and use own initiative.

Languages

Spanish (native)

English (proficient )

References

Sheila Ross | Instructor at SAIT

References available upon request. Please feel free to contact me if you require further details.

Ross Humby | SAIT Academic Chair, Marketing

References available upon request. Please feel free to contact me if you require further details.
bottom of page